Optimizing Your Web Marketing Content for Maximum Profits – Minneapolis St. Paul, MN
- Do you know what questions your customers have before making a purchase?
- Why does extensive content on every web page enhance conversion?
- Why do most web designers think that content doesn’t matter?
In the Twin Cities area and elsewhere, typical web designers will try their very best to impress their clients with pretty photos, while insisting that text content isn’t really all that important. There’s a reason they do that. Most web designers are graphic artists and consider images and other design elements to be most important. They think that people will take action after seeing how eye-pleasing a website is. They believe that site visitors are impressed with graphics and fancy fonts and logos. They’re just flat wrong, and their clients suffer from their focus on the look and feel instead of the substance of their websites. They simply don’t understand why people really come to business sites.
Almost every prospective customer who lands on a web page got there after a search on Google or another search engine. People type search phrases to find information, solve a problem, or to find a particular product or service. They’re hungry for detailed facts that help them make a purchase decision. If they don’t find them after clicking through to a site at the top of a search results page, they’re frustrated and leave to try a different site. Here’s the bottom line: Graphical images and fancy logos tell nothing about your products and services. In contrast, detailed, in-depth information sells, and successful sales depend on expertly written, compelling marketing content that informs and motivates.
Why Weak Content Fails to Attract, Retain and Convert Visitors
At eRevamp, the most experienced web design, SEO and online marketing firm in Minneapolis and St. Paul, we evaluate existing websites daily for prospective clients. Our analysis shows that skimpy, poor-quality content is the most common reason those sites don’t generate enough sales and rank low on search engines. All too often, we see the same thing that visitors see: Bright, fancy graphics that dominate the browser display, but little to no visible information that is relevant to the products and services provided by the business. Here are the factors that make those low-content sites almost useless to their owners:
Effective SEO Demands Ample Content
Search engines’ top priority is to present their users with web sites that have the most complete and authentic information. That’s why organic search results rankings are lower for sites that make graphics more important than textual content. Since text is the primary container for the keywords and phrases searchers use, sparse web content can’t provide adequate information that search engines need in order to understand the nature of a website. If searchers can’t find your web site at the top of organic results, they will find your competitor.
Limited Content Doesn’t Retain Visitors
What happens when someone lands on any web page is crucial. Searchers look for answers to their questions and solutions to their problems. If Google users arrive on a page and can’t find real information immediately, they simply return to search results and try a different link. Many web designers even place content where it can’t be seen without scrolling. That drives impatient visitors back to Google and then to competing websites.
Weak, Poorly Written Content Repels Visitors
To save money, many web design companies hire inexperienced writers and pay them poorly or even contract with cheap content providers outside the country. When visitors encounter sloppy, ungrammatical and misspelled text, they get a terrible impression. They leave quickly with a low opinion of that business, and won’t return. Poor content is like a salesperson with stained, dirty clothing.
Unfocused, Irrelevant Content Can’t Convert
Writing that focuses on how great a business is or what the business owner’s hobbies are, but doesn’t answer the visitor’s questions, might feed an owner’s ego, but it can’t boost sales. Only dynamic, compelling content that is relevant to the search a visitor made can convince that person to trust the business and take the step to make contact, commit to a purchase, or become a client. Conversion is the only goal that really matters.
Over 98% Web Design Companies Ignore Site Content
Most graphics-oriented design firms treat copywriting as a waste of time and money. Their template-based designs leave little room for professionally written information that boosts SEO results, offers valuable information to visitors and motivates action. All too often, the result is a high-priced website that will never produce revenue. Such designers make money, but their clients never will.
Web Design, SEO and Copywriting Services – Minneapolis St. Paul, MN
As a business owner, you expect your internet marketing investment to create sales and profits for your company. eRevamp understands that very well. That’s our goal for every project. Our website designs always include the features that are proven to attract, retain and convert visitors into the leads, customers and clients you need. eRevamp’s professional writers have decades of experience in marketing copywriting that helps build confidence in your potential customers and optimize your website for high search engine rankings. Every page we create is designed to provide the highly relevant, compelling content Google searchers demand. Our industry-leading retention and conversion rates provide real results for our clients. We’ll be glad to show you what we’ve achieved. Contact us for a free evaluation of your current internet marketing and a consultation. You’ll get frank, no-nonsense information and a competitive price quote for a project to power-up your search engine marketing.