Developing Search Engine Optimized Websites – Minneapolis St. Paul, MN
- Does your web design company have a well-optimized, high-ranking site?
- Did you know that most web design firms don’t really design anything?
- How do you tell if your web site was built from a cheap, generic template?
When you talked to your previous web development company about your business website, did they show you a wide range of attractive home page designs? Did you pick from designs that were related to your type of business, full of attractive graphics and fonts? If so, odds are that you were looking at pre-built templates, not original work. There are literally tens of thousands of low-cost templates available to anyone who wants to use them. For a surprisingly low price of $50 to $100, web developers buy a template and then quickly fill it with your business information and some limited content. That’s how some companies finish jobs quickly and publish them right away. You pay a high price for the project, but you don’t get your money’s worth.
Later, you discover that your attractive website is nothing more than an expensive online business card that produces no new profits and can’t be found anywhere at Google. As Minnesota’s leader in web development, search engine optimization and internet marketing, we are often asked to evaluate existing websites by companies that are dissatisfied with their marketing performance. All too often, we discover that most of these low-performing sites were built from one of these stock templates and never had a chance to succeed. We don’t like giving that news to prospective clients, but it happens all the time. Here’s why websites created that way can’t possibly bring in the new business you need for success in a competitive marketplace:
Website Design Templates Cannot Accurately Represent Your Business
Your business is unique. No out-of-the-box website design can possibly reflect your vision and strategy. If your site looks just like all the others, using the same graphics and fonts, how can it distinguish you from your competitors? In many cases, particularly in large markets, more than one competing company may actually have a website that looks almost exactly like yours. How can that help you distinguish your products and services from the competition? When our Minnesota web development company creates a new site for a client, we base the design on the unique features that set a business apart from its competition. Our work is as unique as the clients who hire us.
Template-Based Websites Are Useless for Search Engine Optimization
A typical template often includes an SEO package as part of the package. The designer who is building your site plugs in a few keywords and phrases common to your business type and calls it a day. Google recognizes those SEO packages instantly and ranks sites that use them lower than sites carefully optimized by seasoned professionals. In many cases, those optimization packages use outdated and spam techniques that no longer work at all. Finally, the common keywords inserted by lazy design firms are used by every website and can’t give you top rankings. Every website we built by eRevamp is thoroughly and extensively optimized for maximum ranking success to attract visitors.
Graphics-Rich and Content-Poor Templates Send Visitors Elsewhere
Even if prospective customers find your website, they won’t find the information they’re looking for in the weak, skimpy content most template-based sites offer. They’ll immediately click the Back button on their browser and select another link on the search engine’s result page. Immediate visitors’ departure is one of the worst problems for lead generation and sales. Anyone on your website who leaves almost immediately will never become your customer. For visitor retention, graphics are useless. It is relevant information that keeps people on your site long enough to convert. At eRevamp, the leading SEO web development firm in Minneapolis, compelling, unique marketing content has a top priority.
Relevant, Unique Marketing Content Is Essential for Conversion
Website templates generally offer very limited room for marketing content that informs, educates and motivates potential customers. That’s intentional. Content is expensive and time-consuming to create. It’s also essential, both for effective SEO and to give visitors the information and confidence in your business that helps them make the decision to become your next customer or client. In many cases, designers that use templates just plug in stock content that is duplicated elsewhere on the internet. Google recognizes that and lowers rankings for sites that use such tactics. Ample, original content, created by professional marketing writers is the key to conversion success. Don’t settle for less.
Highest-Rated SEO Web Development Company – Minneapolis St. Paul, MN
Did a web development company that didn’t actually design anything get your business? If so, you’re not alone. Websites built with stock templates can never produce effective Google rankings or deliver the leads and customers you need. Don’t spend another cent on a site like that. Contact eRevamp right away. We’ll evaluate your current internet presence at no charge to you and let you know where and why it is failing. We’ll show you how our custom-designed, expertly optimized websites have performed for our satisfied clients and give you a competitive price quote for a new search engine marketing strategy. eRevamp can help you get outstanding results and an excellent return on your investment.