Most Minnesota Web Designers Ignore the 6 Important Website Design Essentials
- Do you know why most web sites rarely attract visitors from search engines like Google?
- Does your website help your potential customers make decisions?
- Do you know why most visitors leave within 30 seconds after landing on a website?
After 20 years of internet growth, you’d think that every company that designs websites would understand how to harness the power of search engines to grow revenues and profits. Sadly, most website designers simply don’t get it. Businesses regularly invest large sums to create marketing strategies they hope will bring in streams of new leads and sales, only to see their money wasted on websites that simply can’t work. At eRevamp, a leader in web design and search engine optimization in Minnesota, we believe that business owners should understand the essential ingredients of successful internet marketing.
We’ve been building highly effective sites for our clients since the internet began. We have constantly studied actual site performance and search engine ranking technology. We have tracked consumer actions when they use web pages. As a result, eRevamp’s designs are based on proven concepts that really deliver new business revenues for clients. Our outstanding reputation is unmatched. Below, we want to share with you what we have learned. Here are the top priorities every website should achieve. Far too many design companies ignore these simple facts and refuse to adapt to what works:
Every Website Should Give Visitors a Great Experience
If your site doesn’t put the customer first, it will be ignored by both your potential customers and search engines. Every searcher from Google, Yahoo and Bing is looking for just one thing: Information. They need to make decisions and don’t have time to waste looking for what they need. If the facts and answers to their questions aren’t immediately accessible, they leave almost instantly. Every website must be developed with this priority in mind. Here’s a secret: Search engines want the same thing. They rank sites that offer ample relevant information higher in search results.
Top Rankings at Google, Yahoo and Bing Are Crucial to Success
If your potential customers can’t find your website, they will find your competitors’. They type keyword phrases or questions into search engines that identify what they are looking for. All search engines want to lead their users to sites that provide the best information that matches what the users look for. Powerful search engine optimization and outstanding content that provides that information is essential to achieving top rankings. Research shows that only the top three organic search results get the bulk of clicks.
Simple, Accessible Designs Give Website Visitors What They Want
Far too many web designers think that pretty images and fancy fonts appeal to site visitors. Their sites are dominated by those graphic elements, while providing little useful information about products and services that the businesses sell. Information sells, but graphics don’t. Research on how users look at web pages tells the story. Eye movement studies show that people scan the page looking for information relevant to the search that brought them here from search engines. If they can’t find it immediately, they’re gone in a flash.
Clear, Obvious Navigational Links Keep Visitors Browsing a Website
Every well-designed site helps visitors find the information and answers they’re looking for. Google may send your visitors anywhere on the site, so each page is a landing page, and must be complete in itself. It must also be easy for visitors to jump to other pages. Many designers make navigational links hard to find, frustrate people, and disrupt their experience. Most designers ignore this, sending annoyed visitors back to search engine results pages and to competing sites. The longer people stay, the more likely they’ll contact you or purchase your products.
Outstanding Marketing Content Encourages Conversion and Action
Since website visitors arrive looking for the information they need, it’s crucial to give them enough of it to help them build trust and make the right decisions. To save money, most website designers skimp on content, plug in thin, poorly written content copied from other sites, and ignore this essential fact. Sites built by eRevamp always include plenty of compelling, original writing that helps searchers find information while motivating them to take action. Google also rewards content-rich sites with higher rankings.
Distractions and Clever Features Keep Visitors From Getting Your Story
Web designers often try to “wow” their clients by including ego-boosting features in their designs. Flash animations, auto-running videos, background music, and other elements like pop-up sales chat boxes and advertisements may look great to the client, but fail miserably with site visitors. Instead of helping with retention and conversion, they have the opposite effect, sending frustrated visitors away to competitors’ websites. Anything that distracts from giving people the information they’re looking for is simply a waste of space.
Minnesota Most Reputable SEO Web Designers in Minneapolis St. Paul
Before investing your marketing budget in internet strategies for your business, make sure your designer really understands the good practices that ensure you an effective marketing campaign. Insist on seeing the increased leads and sales they have achieved for their clients. Those results are the only true measure of value received. At our Twin Cities web design, search engine optimization and internet marketing firm, our entire eRevamp team focuses its efforts on building Google-friendly optimized websites that give visitors an outstanding experience. The business-building results we’ve achieved for our many long-term clients tell our story of success. Contact eRevamp today to discuss your marketing issues. We’ll provide a free, no-obligation evaluation of your current internet marketing and consult with you. We’ll give you a competitive, cost-effective price quote for a fresh approach and show you how we have succeeded for our satisfied clients.