Integrating Search Engine Optimization into Web Design – Minneapolis St. Paul, MN
- Did you know that website design has a high impact on Google rankings?
- Are you tired of poor search engine rankings and few leads from your website?
- Why is your web design company’s SEO add-on package a waste of money?
Search engine optimization (SEO) is far more than a buzzword. There is no shortage of self-proclaimed SEO companies in Minnesota. Almost all web design companies offer businesses SEO service while their websites don’t have any high rankings. Here’s what you need to know: 99% of those claims are bogus. Most web designers have virtually no real knowledge of the science of web optimization. Companies that offer instant results if you use their add-on services on your website can’t actually deliver what they promise.
Truly effective search engine optimization requires extensive, specialized research and implementation that is deeply imbedded in the actual structure of a website and included skillfully in a site’s marketing content. It’s a job for highly trained professionals, like those at our Minnesota locally owned and operated company that integrates SEO and web design in our work. We want to help you understand more about search engines and why only excellent optimization can get you the top rankings you must have for success. The information below is based on our long history of helping our clients succeed in attracting motivated, qualified clients to their sites:
SEO Is Based on Understanding Google’s Goals
Google is, by far, the most popular internet search engine. Since its founding, Google has worked tirelessly to discover the best ways to send its users to websites that provide the most relevant and trustworthy information for their inquiries. Its constantly evolving ranking algorithms always look for the highest quality content that matches each search. Using advanced artificial intelligence concepts, those ranking methods improve almost daily. Only through studying and understanding what Google wants can site optimization achieve high rankings and increased traffic. Tricks, fads, and shortcuts simply don’t work.
Most Web Design Companies Are Clueless about SEO
Effective website optimization is hard, detail-oriented work. Most web design firms and self-proclaimed SEO companies use old, ineffective and discredited techniques. Google recognizes these techniques and simply ignores them. Even worse, search engines often penalize web sites that employ extensive spam techniques for quick gains in rankings. That’s why companies that use sloppy, spammy techniques can only show you high rankings for a business name and location or a long search phrase that few people actually search for. They count on their clients not to recognize what they’re up to. Professional search engine optimization delivers top results for a wide range of carefully selected keyword phrases that searchers actually use. That’s what eRevamp delivers, not useless tricks that fail to bring more traffic.
Powerful Search Engine Results Start with Google-Friendly Site Architecture
Web designers often save money and boost their profits by using pre-built templates, Adobe Flash animations and graphical text that Google can’t even see. Old content-management systems and database design strategies can also block search engines from indexing site content. Many web design companies employ the notorious “keyword stuffing” technique to add keywords where they don’t belong and create content that annoys visitors. Google detects this spam technique and ignores it as irrelevant. The experts at eRevamp know better. We hand-code every website and include keywords and phrases in the site architecture. Our keyword-rich content is plentiful and reader-friendly. Our search engine optimization strategy always centers on providing useful information to potential customers and that is exactly what Google wants.
Outstanding Information-Rich Content Is a High Priority for SEO
In Google’s efforts to give their users an excellent experience, it has focused increasingly on useful content. Its latest algorithms excel at spotting interesting content that provides in-depth knowledge relevant to searcher’s queries. How it accomplishes that is a trade secret, but the results are obvious. Google is looking for unique, authentic and professionally written content that visitors eagerly read. Keywords and phrases must be carefully and skillfully included to avoid losing people’s attention. Providing ample, compelling content has always been a priority at our SEO web design firm. We’ve watched our clients’ sites rise in their rankings while their competitors’ have fallen. eRevamp understands search engines’ goals and successfully anticipate changes in ranking methods.
Minnesota Website Design Services That Focuses on SEO – Minneapolis St. Paul
If your current website isn’t producing a steady stream of motivated new leads, it’s likely that its search engine optimization design is ineffective or non-existent. Without superb SEO, no business can survive in a competitive internet environment. eRevamp knows that, and your competition knows it too. An ongoing optimization program, provided by a company with a proven history of success in getting top search results rankings for its clients, is your best assurance of more revenues and profits. Call our SEO web design firm in Minneapolis and St. Paul for a free evaluation of your current search engine marketing. We’ll tell you frankly why you’re not getting the excellent results page rankings you need and show you the time-tested results our clients enjoy. When you get the facts, you can make the right decisions to increase your revenues.