Writing Web Marketing Content for Top Search Engine Rankings – Minneapolis St. Paul, MN
When you talk to most web designers, they’ll tell you that the words on your website aren’t really that important. If you believe them, you’re in for an unpleasant surprise once your new site is launched. Well-written marketing content, and plenty of it, is an essential element in bringing in the visitors, leads, customers and sales you need. Here’s the real reason web designers minimize the importance of content: It costs them money. To get professional marketing content, the web design company has to pay for it. When you are quoted for a price for a web design, all written materials are included in that price. Every dollar spent on words is a dollar that doesn’t get deposited in the web development company’s bank account.
The fact is that marketing copy is at the center of the user experience on every site. It provides the information visitors are looking for when they search for products and services. When they land on a web page and don’t see relevant information immediately, they click the Back button and return to search results. Whenever visitors leave a site without exploring its content, the design has failed to retain them. Skimpy, poorly written content and text that fails to deliver a good user experience won’t convince visitors to take action and become customers. Worst of all, if there isn’t enough SEO-friendly material to contain keywords and phrases that are relevant to common searches in your industry, search engines won’t give your website top rankings or bring their users. At the links below, you’ll learn more about the powerful role content plays in internet marketing:
The marketing copywriting on your web pages has the same essential goals as the site itself. First, it must help to attract visitors. SEO depends greatly on text content to present a broad range of search keywords and phrases to Google. Next, it must capture the attention of visitors and help them decide to remain on the site. Finally, it has to present information effectively to inform visitors and convince them to take action and become actual customers. Since most web developers rely on templates that have very little space for words, they fail all three tests. Website visitors are more than willing to read text, as long as it is well written, interesting, and gives them the information they need. Our Minnesota SEO web design company has experienced professional marketing writers who are experts in creating compelling content that accomplishes all three goals.
Treating the writing on any website as an afterthought is a serious mistake. Sadly, that’s an error most web design companies make constantly. Since they don’t consider content to be as important as pretty graphics, they leave little room for it and pay little attention to its quality. They hire unskilled writers or outsource the important copywriting work to countries where English isn’t even the native language. Sometimes they just paste in material copied from other places, just to save money. Google has developed sophisticated ways of detecting poor quality writing and duplicated material, and ranks sites that use these practices lower than those with excellent content. Visitors, too, quickly notice if what they are reading is awkward, ungrammatical, misspelled or otherwise garbage. They judge businesses’ trustworthiness based on content quality, too. Well-written, dynamic marketing copy helps to build confidence in your products and services and enhances both visitor retention and conversion. At eRevamp, we recognize the importance of professional marketing copywriting and the results it produces.
A main job of all search engines is to send their users to websites that provide a positive user experience. Since the text on web pages is where Google finds the keywords and phrases searchers look for, recent Google ranking method changes have focused more and more on content relevance and quality. Today, careful use of keywords and phrases within optimized content is essential. Old keyword stuffing techniques are instantly recognized and sites that use this discredited trick get much lower rankings than those that are more readable and relevant. Google also dislikes bad grammar and spelling and checks for originality. Professional writing that focuses on providing information and is actually read by visitors boosts rankings. Search engines track how long visitors spend on pages, and use that to determine the quality of text, too. eRevamp’s experienced marketing writers produce marketing copy that not only helps with search engine rankings but also convinces visitors to become customers.
Full-Service Web Design, SEO and Content Writing Agency – Minneapolis St. Paul MN
Unlike most Twin Cities web designers, we treat all elements of the websites we design as important factors for success. We understand exactly what Google is looking for in ranking sites in search results and know that dynamic, compelling SEO content makes a huge difference in attracting visitors. We also know that retaining and converting web traffic into leads and sales is a crucial goal that depends greatly on reader-friendly writing. That’s why eRevamp has professional copywriters with decades of experience. The proof of this comes when we look at the outstanding successes our clients report. Every factor of web design and implementation plays a powerful role. When you hire us, you get the best efforts of our extraordinary, talented team. Contact us today for a free evaluation of your existing website and a price quote for a fresh new approach to your internet marketing. You’ll be glad you did.