Optimizing Website Content for Top Search Engine Rankings – Minneapolis St. Paul, MN
- Can your website rank at the top of Google with minimal content?
- How does Google know what search phrases your website should rank for?
- Why do web design companies use keyword stuffing instead of user-friendly content?
Many business owners who contact our web design and SEO company in the Twin Cities ask us right away why their current website can’t be found on the first page of Google search results. They know that they need top Google rankings, but don’t understand why the optimization promises from their web development agency haven’t been realized. After a free evaluation of their existing site, the answers are obvious to us, and we’re happy to share that information. While there are a number of reasons for optimization failures, the answer often lies in the poor content on their existing web pages. eRevamp’s search engine marketing professionals have been studying Google and its ranking methods for over 10 years. Ranking methods have changed dramatically over time, but Google’s goals have always been the same. Here’s the information you need to know about content and SEO results:
Google’s Ranking Goals and Your Customers’ Goals Are Similar
Search engines make money by selling advertising on their result pages. The more people who use them to find products and services, the more money they make. Google, along with the others, attracts searchers by consistently presenting the most informative and relevant websites at the top of their results. Their satisfied users return again and again to search for what they need. Research shows that Google is by far the most popular search engine, so all SEO efforts target top Google rankings. Here’s the crucial fact: Your potential customers also want relevant information that is directly related to their searches. If they find it in your content, they’re likely to become your customers. Your goals and Google’s are closely related.
Content Is the Most Important Way Google Finds Keywords and Phrases
Search engines crawl through every site on the internet and catalog all of the text content, storing it in huge databases. While targeted search keywords and phrases appear in a site’s infrastructure, in page titles and other places, page content is the primary source of that data. When searchers type in what they’re looking for, Google looks for matches on sites in its vast databases. Then, using sophisticated data matching algorithms, it ranks matching web pages, using methods that have been improved over the years. The goal is to show searchers the most relevant sites at the top of results, but there’s much more to it. Simply putting lots of keywords and phrases on a page won’t get great rankings. That’s what most web design companies do. It’s a failing strategy and trying to trick Google simply doesn’t work.
Content Quality and Quantity Are Crucial Elements of SEO
At one time, web designers and self-proclaimed SEO companies could get good rankings for their clients by doing things like keyword stuffing or hiding long lists of keywords in invisible text. Many are still relying on tricks that try to fool search engines. It didn’t take long for search engine companies to figure that out. By recognizing that the experiences of searchers on sites they visited were critical factors, they soon flagged such methods and imposed penalty on websites filled with such spam. They found ways to measure the quality of website content. Today, using sophisticated artificial intelligence methods, monitoring what users do on websites, and many other factors, they rate content quality on all internet sites. They know that relevant, informative writing appeals to searchers and put pages full of excellent, relevant content at the top of search results. Poor content, duplicated text, and pages with high bounce rates get lower rankings. Trickery and games often result in complete de-ranking.
Website Content Must Satisfy Both Google and Potential Customers
Achieving outstanding search engine results placement is an important goal, but that’s closely tied to giving your site visitors a great user experience. The seasoned experts at eRevamp understand that. The experienced, professional marketing writers on eRevamp’s team create marketing copy for every page of your website that seamlessly includes a wide range of keywords and phrases. The content they create is relevant, informative and interesting for your visitors. It is designed to perform superbly with Google’s ranking methods and to appeal to your guests. We’ve been studying search engine technology and methods from the beginning. We know that marketing content that effectively converts your visitors is exactly what Google is looking for. The result is high rankings and increased revenues for you. We’ll show you our remarkable success in both areas for our satisfied clients.
Most Successful Web Design and SEO Firm in Minneapolis St. Paul
Most website design and search engine optimization companies don’t make your success their top priority. Their goal is to maximize their profits, not yours. The result is low Google rankings and poor performance in generating new leads and sales. They try to use simple tricks and limited, poorly-written or duplicated content to cut their costs. That’s not how eRevamp operates. The sites we create are built to give you outstanding search engine performance and to convince visitors to choose your business to provide the products and services they searched for. The proof of our methods is in the results we achieve for our clients. Contact us for a free evaluation of your current internet marketing strategy. Let us show you why you’re not getting the results you paid for. Then, we’ll show you the outstanding results our clients have achieved and give you a competitive, cost-effective price quote for our goal-oriented services. For our team, it’s your results that count.