Monitoring Website Performance Metrics with Google Analytics – Minneapolis St. Paul, MN
- Do you know what visitors actually do on your website?
- Why didn’t your web designer tell you how to monitor your site’s traffic?
- How much do you know about your website visitors?
Once your business website is online, that should never be the end of the story. Monitoring its performance metrics is a crucial way to gain insight into how to maximize your website’s effectiveness. The key tool for this monitoring is Google Analytics. Every site that is designed and optimized by eRevamp, the top-rated Minneapolis web design and SEO company, is constantly monitored with Google Analytics. Why is that important? By studying the data collected, our continuing SEO services can steadily improve performance for the site as a whole and for individual pages. By making changes based on visitors’ behavior, we gain valuable insight into what customers want, so we make our clients’ websites work even better. Some of the things we learn from Google Analytics include:
Number of Visits
We can track the number of visits to your website, and not just for its home page. We can see visits to every page. We can even identify how many new and returning visitors come to your site. It’s a great way to learn how your SEO is working to attract potential customers. We can calculate the number of visitors needed to generate a certain number of leads or sales.
How Visitors Found Your Website
Google Analytics lets us see the referring website that linked to your pages. This lets us monitor how well it’s doing on each search engine, as well as how many people are coming to the site from links on other sites and social media venues. Based on our experience, search engines like Google, Yahoo and Bing attracts over 90% of new visitors.
What Keyword Phrases Were Used in Searches
This critical information helps us understand how people are searching for your business, down to the individual landing pages their searches led to. The value of this in fine-tuning site optimization can’t be overstated. Through our in-depth analysis of web traffic data, we can find out more keywords to optimize for.
Where Site visitors Are Located
By analyzing this data, we learn how well your website is performing in your local market, nationally and globally. Improved SEO can focus on specific locations to improve site traffic and attract business more effectively. This knowledge is especially important for businesses that serve customers in specific regions.
What Platforms and Browsers Are Used
This important data gives us insight into how your potential customers are viewing your pages. By comparing this with other metrics, we can learn how well your pages are doing on desktop computers, tablets and mobile devices and make adjustments.
What Prospective Customers Do on Your Website
Analytics data show how visitors behave on your pages and how they explore the site. How long they stay on a page tells us if its content is retaining people. What other pages they access helps us understand traffic flow. We make adjustments based on this.
Bounce Rate Tracking
When searchers arrive on a page and then leave quickly without taking action, it means that the page was not relevant to them. A high bounce rate indicates that changes may be needed. A low bounce rate confirms that the page and its content are doing their job.
Since the goal of every internet site is to convert visitors into active leads and sales, Google Analytics gives us a clear picture of what percentage of users are going from your information pages to your contact page or ordering pages. Increasing conversion is always the goal.
How We Use Google Analytics Metrics to Improve Your Website
At eRevamp, for clients who hire us for continuing SEO services, monitoring analytical data is an important part of how we help sites perform better over time. In some cases, we’ll add pages to provide more information to visitors if analytics identify that need. We also frequently adjust keyword and search phrase choices, placement and density to improve optimization and attract more high quality, motivated visitors to individual landing pages. Improvements in page content can often increase conversion rates as well. Our regular monitoring lets us spot weak areas on the site, too, and make corrections to improve performance. Ongoing additions and adjustments will steadily improve visitor retention and conversion and increase your revenues.
We Encourage Clients to Monitor Their Own Websites
Most web design companies don’t tell their clients about this powerful tool. That’s because they don’t want them to know how poorly their designs are working. We take a completely different approach. We help our clients learn how to use web performance metrics to monitor their own sites and pages. The experts at eRevamp always stand by to assist them in understanding what the analytics numbers can tell them about site performance and set up easy access to this data for them. We’re happy to consult at any time about site metrics and to suggest ways we can improve SEO, the visitor experience and conversion. We work with every client as a team, always with the goal of maximizing return on their internet marketing investment.
Performance-Oriented Web Design, SEO and Marketing Services in Minneapolis St. Paul
Most web designers quickly build a site for their clients, collect their fees, and move on to the next project. Their concern about how your site actually performs is minimal. As a proven leader in web design and search engine marketing, we know that regularly monitoring analytics data and refining of individual pages and the entire website can steadily improve its success in increasing revenues. Working closely with our clients in an ongoing relationship is our recipe for maximizing profitability. Contact eRevamp today to put us on your team. We’ll evaluate your current site and internet marketing and give you a price quote for a project that will give you the results you need for growth. We’ll be happy to show you the results we’ve achieved for our clients.