Search Engine Optimization vs Social Media Marketing
- Have you found out that marketing on Facebook and Twitter is a waste of time?
- Do your potential customers search for your products and services on Facebook?
- Can Twitter posts and social media “likes” generate sales?
Social media venues like Facebook, Twitter and Instagram are getting a lot of attention these days. Much of that “buzz” is generated by a new crop of recent college graduates looking for a business to start. They use Facebook, Twitter and Instagram constantly and think they can turn that experience into a career. Social media “gurus” approach businesses frequently with pitches for expensive social media campaigns. Can investing in social marketing help increase your revenues? Can you replace your more traditional website and search engine optimization with this new marketing method?
Unless you own a business that provides products and services that a large number of customers need on a regular basis, like a nightclub, bar, trendy restaurant or entertainment venue, the answer is a resounding NO. The bottom line is that people do not search for products and services on any of the social venues. Facebook and Twitter are for personal interactions, and have very little to do with business, except for the few exceptions listed above. It simply cannot substitute for a well designed and optimized website in providing the information people need to choose businesses to patronize. Before you consider any investment in Facebook and Twitter marketing, ask yourself these questions:
Who Uses Social Media and Why?
The vast majority of social media users are under 35 years old. For businesses offering products and services that are anything other than low budget items, this demographic is probably not your target. It’s called “social” for a reason. The majority of Facebook and Twitter users go to these sites to stay in contact with friends and family or, in the case of LinkedIn to maintain personal business networks.
Do People Search for Businesses on Facebook and Twiter?
Almost never. These websites are not search engines. Google is the search engine of choice. Consumers sometimes mention products socially, but usually only in passing. Research has shown that social media users mostly ignore advertising on these sites because they are bombarded with all sorts of advertisements and commercials in their daily life. Because consumers are so tired of seeing advertisements and receiving unwanted solicitations, social media marketing rarely produces anything that is meaningful. The cost per action of social media advertising is very high. Compared to search engine optimization, social media advertising is extremely time-consuming and costly.
Will “Likes” on My Facebook Page Lead to Sales?
That’s highly unlikely. Most people who “Like” your page are already your customers. Search engine optimization enable you to attract motivated new customers. Does having more “Likes” enhance your business’ reputation and credibility? If you know how easy it is to get thousands of software-generated “Likes” for a few dollars, you will know that Facebook “Likes” don’t lend a business any credibility. In contrast, top search engine rankings are what you earn through solid marketing and they are much more credible.
Can a Twitter Feed Create Leads?
How can an advertisement that’s only 140 characters long be effective? Twitter users hate to see advertisements, anyhow, so such campaigns are likely to annoy potential customers. If your company provides niche products and services that customers need to purchase only occasionally, why would any Twitter users follow your latest updates and read your tweets?
Can I Use YouTube to Build Business?
YouTube is great for one thing: You can host videos there for free and imbed them on your website. Most business channels on YouTube get minimal views. Can a viral video boost your sales? Such a marketing gimmick may sound enticing, but it lacks lasting power and real value. As the leading search engine optimization agency in Minnesota, we create effective, sustainable marketing campaigns instead of relying on some gimmicks.
Isn’t LinkedIn a Business Builder?
Unless your business is human resources related, the answer is no. LinkedIn is for people looking for work or wanting to hire new employees. It is not where consumers go when they look for services or products.
What about Instagram and Pinterest?
These image-sharing sites have no real value in business marketing. Besides photos, they offer no real information that customers need to make a purchase decision. Users are not interested in finding products or services at these venues.
Can a Blog Help My Business?
Blogs can be useful in some cases, but only as an adjunct to your online marketing. If you’re considering a blog, consult your web designer and SEO company, not a social media marketer.
Search Engine Optimization Outperforms Social Media Marketing by Far
If you’re thinking about exploring marketing on social media venues, it’s probably because your current website and search engine optimization isn’t working. If that’s the case, pumping money into social media won’t help. Ultimately, your website is where leads are generated and sales are made. No matter where you attract potential customers, your website needs to do an excellent job convincing people to choose your services and products over your competitors’. To get the maximum return from your internet marketing budget, invest in an outstanding search engine optimized website. You’ll get the lowest cost per action and much stronger results. As Minnesota’s leading web design, SEO and internet marketing company, the professionals at eRevamp be glad to consult with you and show you what it takes to grow your profits online. Call us for a free evaluation of your current marketing strategy and for a price quote on a search engine-based website marketing plan that will truly make your company competitive.