Minnesota SEO Copywriting Service for Extraordinary Marketing Content – Minneapolis St. Paul
- Do you believe that website content doesn’t really matter?
- What is the relationship between content and SEO?
- How does your site’s content affect visitor retention and conversion?
Web design, done correctly, involves every element of a business site. For internet and search engine optimization to increase business revenues, everything about its strategy is crucial and deserves equally close attention. The content on any web page is even more important than the look and feel of that page. That’s something that is obviously misunderstood by many website development and SEO companies. Evidence of that is clear when you look at random business sites. Often, pages you land on are dominated by graphical images to the extent that real information is almost nonexistent. Such websites produce low search engine rankings.
Visitors who come to a website are always looking for something. They want information, answers to questions, and help in making decisions. Providing exactly that is the job of textual content. The amount of content, its quality, and how well it speaks to visitors plays a huge role in the user’s experience. It makes the difference between a person who lands on a site but leaves almost immediately and a visitor who becomes an active lead, customer or client. At eRevamp, a leader in designing top-ranking websites, we understand how important outstanding marketing content is to business revenues. We want to help you understand why. The links below will explain:
Every website’s design is a mixture of graphical design, navigational tools and content. The budget for developing any site has to pay for all of those things. For most web development companies, their primary emphasis is on the appearance of pages. They’re graphic artists by training, so that’s only natural. To save money, they often build websites using off-the-shelf templates that make their job easier. Those generic templates offer minimal space for text. Why? Because expertly written marketing content is expensive. The more money the design company can save by limiting the amount of content, the more they can put in their bank account. It’s that simple. The result is a pretty website that ignores what visitors want and expect to find when they arrive on a page. Sites designed that way will have difficulty retaining any visitors and fail to create new profits.
How do people find your business? They go to Google, Yahoo or Bing and type in keywords, phrases and questions to search for what they need. Then they click on links in the search results. Getting your business ranked at the top of search results is what SEO does. Here’s what almost all web development companies ignore: Google makes money by leading people to pages that help visitors find what they want. Everything Google does in optimizing its ranking algorithms aims at sending its users to the most relevant, useful, and high-quality information. It looks into site content for every search and lists the pages that have the most useful information at the top of search results. The more well-written, keyword-rich content Google sees on your pages, the higher their rankings. Every designer and consultant at eRevamp understands Google. That’s why our websites feature the best possible marketing content.
How do your potential customers make decisions? For face-to-face interactions, you already know the answer to that question. Every customer is looking for information, answers to their questions and expert guidance to help them make good choices. It’s no different on your business website. Every visitor to your pages has a problem to solve, a need to be met, or questions that need answers. Pictures and graphics can’t meet their needs. If they don’t find what they are looking for right away, they click the Back button on their browser, return to the search engine and choose your competitor’s link. The copywriters at our Minnesota web design and search engine optimization company play a crucial role in your site’s design. They understand your potential customers and create ample, clearly written content that motivates visitors to choose your business.
Excellent, Informative Web Content Means SEO Success – Minneapolis St. Paul, MN
As the most trusted website optimization company in the Twin Cities, every website we create is a team project. For each client, eRevamp brings together experienced designers, search engine optimizers, and seasoned content writers who have proven track records. Success for every client is our only priority. The sites we create cut no corners and are designed to attract, retain and convert visitors into active, motivated leads and customers. Our results are seen in increased sales and profitability over the long term for a long list of satisfied clients. Call eRevamp for a free analysis of your current internet marketing. We’ll show you why you’re not getting the results you were promised and explain how we can help your business grow and thrive.